Nightclub-411 is the division of Text Me 411 specializing in mobile marketing for bars and nightclubs around the world.  

Typically, a nightclubs key demographic is someone between 19 and 28 years old. - coincidentally this is the same demographic that is the heaviest user of cell phones.  This group lives on their mobile, using it for far more than just talking, they text, play games, listen to music, take pictures...etc. Virtually every respected  marketing professional agrees that the mobile phone symbolizes the next "Holy Grail" in marketing world.  Nightclubs all over Europe have already been using the mobile to bring in customers.  They have been sending announcements, VIP passes and tickets all to the mobile phone. Now we see this catching on in North America.

• The Luxor has teamed up with AT&T to provide VIP passes to it's customers.
• Crowbar in Miami send out DJ announcements to thousands of people.
• The Guvernment in Toronto blasts out mobile tickets to loyal fans.

The mobile marketing functionality of TextMe411 has been used by bars and clubs for :

• Collecting customer information through promotions and contests using inbound SMS.
• Sending event reminders to customers.
• Sending coupons and passes (i.e. line bypass, no cover, etc.) directly to the phones of high-value customers.

Here is a sample event flyer asking the customer to text in for a guest pass:

Using the optional 411 API, Text Me fuctionality can be integrated directly into the website of the bar or club, allowing users to enter their phone numbers without leaving the bar's website.